Download E-books Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas PDF

By John Pollack

A former presidential speechwriter for invoice Clinton explores the hidden energy of analogy to fuel idea, attach principles, spark innovation, and form outcomes.

From the meatpacking vegetation that encouraged Henry Ford’s first relocating assembly line to the domino concept that led the United States into Vietnam to the “bicycle for the mind” that Steve Jobs anticipated because the Macintosh computing device, analogies have played a dynamic function in shaping the area round us—and nonetheless do today.

Analogies are way more complicated than their SAT stereotype and lie on the very core of human cognition and creativity. when we discover this, we start seeing them everywhere—in advertisements, apps, political debates, criminal arguments, trademarks, and euphemisms, to call quite a few. At their absolute best, analogies encourage new methods of thinking, let invention, and encourage humans to motion. regrettably, no longer every analogy that jewelry real is actual. That’s why, at their worst, analogies can deceive, manipulate, or misinform us into catastrophe. The problem? recognizing the difference before it’s too late.

wealthy with attractive tales, brilliant examples, and a realistic approach to evaluate the reality or effectiveness of any analogy, Shortcut will increase critical thinking, improve creativity, and provide readers a clean method of resolving a few of today’s such a lot intractable demanding situations.

Show description

Read or Download Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas PDF

Similar Business books

How to Make Money in Stocks Success Stories: New and Advanced Investors Share Their Winning Secrets

Confirmed tools for inventory marketplace good fortune! "Amy's e-book is a treasure trove of good fortune tales you'll want to learn conscientiously - every one of those traders percentage what may assist you locate the pinnacle 2% of serious shares. "―William J. O'Neil, Chairman & founding father of Investor's company day-by-day and writer of the way to generate income in shares "All you would like are one or nice inventory in a yr and you may in achieving a few striking effects.

How to Pay Zero Taxes 2015: Your Guide to Every Tax Break the IRS Allows

The revised, up-to-date variation of the preferred advisor that is helping you keep millions at tax time find out how to Pay 0 Taxes 2015 presents easy ideas which are absolute to shop readers money--this 12 months, subsequent yr, and past. From changing own charges into company deductions to avoiding--or surviving--an IRS audit, Jeff Schnepper's advisor covers extra deductions than the other tax ebook, all with ease equipped into six easy-access different types: exclusions, normal deductions, "below the road" deductions, conventional tax shelters, and great tax shelters.

FDA in the Twenty-First Century: The Challenges of Regulating Drugs and New Technologies

In its decades-long attempt to guarantee the protection, efficacy, and safeguard of medications and different items, the meals and Drug management has struggled with problems with investment, right institutions with undefined, and the stability among shopper selection and purchaser safety. this day, those demanding situations are compounded via the pressures of globalization, the creation of novel applied sciences, and fast-evolving threats to public overall healthiness.

With Charity For All: Why Charities Are Failing and a Better Way to Give

Every year, the typical American loved ones donates virtually $2700 to charity.  but, such a lot donors understand little concerning the American charitable quarter and the nonprofit businesses they support.  In With Charity For All, former NPR CEO Ken Stern exposes a field that few understand: 1. 1 million companies, 10% of the nationwide crew, and $1.

Additional info for Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

Show sample text content

Within the Gardens of Democracy, Eric Liu and Nick Hanauer write that “the failure of yank politics to deal with and remedy the nice demanding situations of our time—climate swap, debt and deficits, worsening colleges, emerging overall healthiness care expenditures, the shriveling of the center class—is not only a failure of will or nerve. it really is both a failure of principles and knowing. And the failure to deal with those demanding situations isn’t only a subject of politics, yet of survival. ” a tremendous a part of this failure, they argue, is simply because our considering is restricted by means of an superseded analogy that grew out of the Enlightenment and amassed steam within the commercial Revolution. that's, that the realm and democracy “are a chain of mechanisms—clocks and gears, perpetual movement machines, balances and counterbalances. ” From this angle, the financial system is basically a good and self-correcting mechanism; even the observe legislation is mechanical in its starting place and means that the typical driver of the laptop is being held again. Many engines, for instance, comprise what's known as a governor—a mechanism that limits their velocity to prevent hazard. yet what constitutes probability? It’s frequently within the eye of the beholder, and the net is stuffed with self-help articles and movies displaying tips on how to disable such governors. In a broader enviornment, many at the political correct campaign opposed to almost any type of govt law since it unduly restrains the industrial “engine” that, in a “free” industry, may well run a lot quicker, too. regrettably, inside this overarching commercial analogy, humans are likely to develop into interchangeable monetary and political cogs, which Liu and Hanauer summarize as “votes to be amassed via political machines; shoppers to be manipulated by means of advertising machines; staff to be plugged into commercial machines. ” the prices imposed via the sort of defective analogy have gotten heavier and heavier. As billions of supposedly rational actors worldwide pursue what they understand to be their very own self-interest, the worldwide commons—the lands, oceans, and atmosphere—are being speedy degraded, to the detriment folks all. “Conventional wisdom,” Liu and Hanauer write, “conflates self-interest with selfishness. ” yet in an international of finite assets, a in basic terms business method of extraction and production—and the strip-mining of public self assurance in democratic institutions—is a zero-sum online game that privatizes profits and socializes expenditures. in truth, even though, we don’t dwell in a laptop. a greater analogy, they argue, can be that of a backyard. A backyard is a dynamic and intertwined set of ecosystems. correctly cared for, a backyard will flourish. ignored or overworked, it is going to by no means yield the harvest we search or want. basically, this backyard isn't really constituted of usual structures and assets on my own, yet of social buildings, monetary platforms, and political networks, too. A backyard with out gardeners speedy turns into overtaken via weeds. “To be a gardener isn't to permit nature take its path; it's to have a tendency. it truly is to just accept accountability for nurturing the nice progress and killing the bad,” Liu and Hanauer write.

Rated 4.19 of 5 – based on 9 votes

About the Author