By Doug Stephens
Traditional retail is turning into more and more risky and challenged as a enterprise version. Brick-and-mortar has shifted to on-line, whereas on-line is transferring into pop-up storefronts. digital shops in subway systems and airports are delivering new degrees of comfort for harried commuters. excessive highway and major road have gotten the stuff of nostalgia. the massive field is wasting floor to new versions that allure shoppers via their most-trusted assistant—the telephone. What’s subsequent? What’s the long run for you—a retailer—who is witnessing a tsunami of switch and never understanding if this implies greedy ahold of latest chance or being swept away?
The Retail Revival solutions those questions by way of having a look into the not-so-distant retail previous and by means of taking a look ahead right into a destiny that would proceed to redefine retail and its huge, immense impression on society and our economies. vast demographic and financial shifts, in addition to historical degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” was once king—into a sea of turbulent swap, leaving shopper habit completely altered. Doug Stephens, the world over well known purchaser futurist, examines the main seismic shifts out there that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny traits that would thoroughly swap the way in which we shop.
The Retail Revival presents no-nonsense readability at the realities of a very new retail industry— realities which are using many executives to depression. however the destiny don't need to be darkish. Stephens bargains desire and information for any companies desirous to capitalize on those historical shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is smart of a courageous new period of client habit within which every little thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t subject what form of retail you do—if you promote anything, someplace, you must learn Doug Stephens’ The Retail Revival. choked with strong insights at the altering retail setting and what reliable outlets could be brooding about now, The Retail Revival is simple to learn, well-organized and offers crucial nutrients for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This publication captures in sharp aspect the deep and unparalleled adjustments using new buyer behaviors and values. extra importantly, it bargains transparent suggestions to manufacturers and outlets looking to adapt and evolve to satisfy solely new industry imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a serious learn for all advertising pros who're attempting to determine what’s subsequent in retail… Doug Stephens does an excellent activity of explaining why retail has developed how it has, and the ebook serves as a massive, depended on advisor to the place it’s headed subsequent. ”
—Joe Lampertius SVP, client advertising, Momentum around the globe and proprietor, l. a. Spezia taste Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and considerable examples, the writer makes a compelling case for shops to conform, switch and as a result revive their reference to shoppers. Stephens offers actionable ideas with optimism and enthusiasm—just the spoonful of sugar we have to face the mandatory adjustments ahead.”
—Kit Yarrow, Ph.D., shopper Psychologist; Professor, Golden Gate collage; Co-Author, Gen purchase: How Tweens, youngsters and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply let you know why retail is within the doldrums, he tells you why retail is an enormous signpost for the bigger problems of our tradition and offers a compelling, inspiring imaginative and prescient for a way forward for retail—and enterprise, and society.”
—Eric Garland, writer of Future Inc.: How companies Can expect and take advantage of What’s Next
Read Online or Download The Retail Revival: Reimagining Business for the New Age of Consumerism PDF
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Extra info for The Retail Revival: Reimagining Business for the New Age of Consumerism
Accordingly, it used to be what all outlets aspired to bring, and for greater than 60 years they did simply that. They offered typical issues to typical humans, at standard costs in common shops, 3GC03. indd sixty nine 18/01/13 11:28 AM 70 The Retail Revival and did all of it with regular degrees of carrier. In essence, they aimed for a C+, and that placed them on the head of the category since it was once a C+ global. this day, families are diversified, personal tastes are disparate, tendencies circulation like lightning and expectancies at retail are higher—much greater. at the present time, C+ is a failing grade. there isn't any such factor as a regular or usual purchaser. And despite what you do or what you promote, the times of profitable by means of being commonplace are over. 3GC03. indd 70 18/01/13 11:28 AM 4 The damaged Funnel try out THIS: take a glance on the model photographs lower than and spot what pops into your head. 1 I’m keen to wager that every of those emblems virtually without delay conjured up the emblem names Tony the Tiger, Mr. fresh, Kentucky Fried poultry (KFC) and Maytag. counting on your age, you've got struggled a bit with one or . yet for the main half, you possibly had little or no difficulty spotting them, correct? strong. seventy one 3GC04. indd seventy one 23/01/13 3:56 AM 72 The Retail Revival Now try out naming the 2 humans you notice right here. 2 not anything coming to brain? now not a clue? Don’t fear, you’re no longer by myself. Of the millions of individuals to whom I’ve posed this question in periods either within the usa and Canada, just one individual has ever instantly well-known those males. they're James Watson and Francis Crick, of the 3 scientists who're credited with studying DNA—the crucial development block of all recognized lifestyles in the world. Now, whereas this little discovery may not be as significant to a few as a bowl of sugary breakfast cereal or a bucket of finger lickin’ solid fowl, it’s nonetheless a little bit disconcerting that we don’t realize males who arguably replaced the process sleek technology and medication, yet we do instantly realize a fictional tom cat and a bald fresh freak. although, this truly makes ideal experience. simply because as excellent as Watson and Crick could have been, they made one vast mistake that might most likely without end have them taking a again seat to Mr. fresh and Colonel Sanders. Their mistake? you ask. they just didn’t purchase sufficient tv ads, after all! 3GC04. indd seventy two 23/01/13 3:56 AM The damaged Funnel seventy three THE period OF the logo if truth be told that for nearly a hundred years, manufacturers have controlled to pump their emblems, taglines and jingles into our temporal lobes. essentially the most recognizable pictures in pop culture are literally branded photos. unfortunately, such a lot of this has not anything in any respect to do with the individuality, caliber or functionality of the goods themselves. It wasn’t as if Mr. fresh was once lightning in a bottle; to the contrary, it was once a normal product for normal families. Its luck, just like the luck of such a lot of different manufacturers, was once at once caused by anything else— anything way more robust than Mr. fresh might ever desire to be.