By Douglas Rushkoff
Why doesn’t the explosive development of businesses like fb and Uber convey extra prosperity for everybody?
What is the systemic challenge that units the wealthy opposed to the negative and the technologists opposed to every person else?
When protesters shattered the home windows of a bus wearing Google staff to paintings, their anger can have been justifiable, however it used to be misdirected. the genuine clash of our age isn’t among the unemployed and the electronic elite, or maybe the ninety nine percentage and the 1 percentage. quite, a twister of technological advancements has spun our monetary application uncontrolled, and humanity as a whole—the protesters and the Google staff in addition to the shareholders and the executives—are all trapped via the results. It’s time to optimize our economic system for the people it’s imagined to be serving.
In this groundbreaking publication, acclaimed media student and writer Douglas Rushkoff tells us the way to mix the simplest of human nature with the simplest of contemporary expertise. Tying jointly disparate threads—big information, the increase of robots and AI, the expanding participation of algorithms in inventory marketplace buying and selling, the gig financial system, the cave in of the eurozone—Rushkoff presents a severe vocabulary for our fiscal second and a nuanced portrait of people and trade at a severe crossroads.
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Extra resources for Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity
Eighty one OSE believes that company gains, exaggerated by means of abuses in highbrow estate legislation, create a man-made shortage for such items that's harmful to all yet these on the most sensible of the company pyramid and that a knowledge commons can right the imbalance. “The finish aspect of our useful improvement is Distributive Enterprise—an open, collaborative company that publishes all of its strategic, company, organizational, company information—so that others may perhaps research and thereby really speed up innovation by way of annihilating all sorts of aggressive waste. ”82 The so much formidable commons-inspired undertaking to this point, the Ecuadoran government’s “Free, Libre, Open wisdom” software, or FLOK, seeks to rework the whole kingdom from its present extractive, oil-based economic system to 1 in response to a safe commons of either genuine and electronic assets. below those guidelines (still in development), highbrow estate will be thought of a part of the commons. this is able to result in the construction of hyperlocal factories, colleges, and labs, free of the restrictions of licensing charges. So the pondering is going, this could then enable businesses to function with higher equity, potency, and sustainability. The FLOK venture originates with a particular set of Latin-American socioeconomic matters. most appropriate between those is “biopiracy,” the perform of commercial agricultural businesses corresponding to Monsanto, which patent natural know-how constructed over centuries by means of neighborhood and indigenous farmers. the following within the usa, we will locate an analogue within the perform of tech giants comparable to Apple or Google, that depend on the open-source commons for lots of in their items’ architectures, profiting with no paying again into the electronic commons. according to those demanding situations, FLOK proposes the improvement of peer-production licenses below which basically commoners, cooperatives, and nonprofits could get pleasure from loose utilization of highbrow estate bounded by means of the commons; firms must pay. eighty three, eighty four, eighty five At first look, the so-called “sharing economic climate” seems to be established in those commons ideas. no less than in a few superficial manner, this can be real. now we have long past from paying for track on files or CDs to downloading MP3 documents to easily subscribing to Pandora or Spotify. possessing music—or a automobile, for that matter—is changing into less significant than gaining access to it. this can be definitely a step at the direction from hoarding to sharing. other than the numerous sharing structures and providers aren't sharing in any respect yet renting. We don’t jointly personal the cars of Zipcar any further than we jointly personal Spotify’s catalogue of song. And as inner most businesses set off us to turn into sharers, we give a contribution our personal autos, creativity, and couches to a sharing economic system that's extra extractive than it's circulatory. Our investments of time, position, and fabrics are exploited by means of those that have invested funds and really personal the structures. Now that we will see it, besides the fact that, we will additionally envision the choice: we sign up for and shape companies that worth our actual investments of attempt, stuff, and neighborhood assets.